D2C brand Koparo, a leading provider of non-toxic cleaning solutions for modern and premium homes, has announced Mira Kapoor as their brand ambassador. According to them, Mira Kapoor is one of the most trusted voices in the health and wellness category, a millennial hands-on mum, who has spoken about wellness and is abuzz with tips to have healthy home surroundings. This collaboration aims to promote the importance of safe and sustainable cleaning practices with toxin free, sustainably formulated and sensorially packed alternatives in personal care products and cleaning supplies.
Mira Kapoor turns brand ambassador for hygiene brand Koparo
As part of this exclusive tie-up, Mira Kapoor will endorse Koparo’s core products, including their innovative dishwashing liquid and fabric conditioner. Commenting on her association with Koparo, Mira Kapoor said, ” I’m very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values. Knowing that their products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”
Simran Khara, Founder of Koparo, added, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”
The 12-month campaign with Mira Kapoor will encompass a variety of social platforms, including YouTube, premium OTT channels, and performance-based assets on Google and Meta and advertising inventory on leading commerce platforms.
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